![]() ![]() It is easy for users to shop directly from the app, and approximately 130 million Instagram users tap on shopping posts to learn more about the product every month.Īnother noteworthy statistic is that business accounts with less than 10,000 followers perform the best ( SMPerth, 2023). With a good presence on Instagram, businesses can cater to their clients’ needs much easier, as 70% of them don’t mind ads when watching videos on Instagram ( Instagram, 2023). This is quite possible, as 90% of Instagram users follow at least one brand ( Instagram, 2023). There are more than 200 million business accounts on Instagram globally that users visit every day ( Instagram, 2023). The average Instagram business account grows its followers by 0.98% each month ( Hootsuite, 2023). Time spent on Instagram starts when you open the app and ends when you close it or switch to using another app on your device. How much time do you spend on Instagram every day?Īccording to Facebook (Instagram’s parent company), you can see the average amount of time you spent on Instagram within the last 7 days. ![]() This marks an increase of about two minutes from 2021.ĭo you think you also fall under the same category? There were 5 million uploaded videos within the first 24 hours after Instagram announced the video feature in 2013.Īverage time spent on social media in 2022, by platform.68% of people come to Instagram to interact with creators.Nano-influencers(500-5k followers) make an average of $114 per video post on Instagram, compared with $100 for an image post and $43 for a story.Pizza is the most Instagrammed food globally, followed by Sushi.The most popular hashtag on Instagram is #Love.Instagram videos get over 2 times more engagement than Instagram photos.More than half of Instagram captions & comments contain Emojis.Instagram users engage more on weekdays with Wednesday and Thursday showing most engagement.Posts with at least one hashtag average 6% more engagement. ![]() Posts with a location get 79% more engagement.50% of Instagram users use explore page every month.Only 3.6% of Instagram Accounts are verified.Around 3 billion photos are shared on Instagram every day.The most liked photo on Instagram is a photo of an egg with almost 60 million likes.Nearly half of Instagram users say they use Instagram to shop weekly.There are half a million influencers whose preferred and only channel of influence is Instagram.Picture posts (78%) & Stories (73%) are viewed as the most successful kinds of content by people who engage in shopping from influencers.The top earning influencer on Instagram in 2022 was Khaby Lame.The most expensive Instagram influencer by average post cost is Cristiano Ronaldo who charges $2,397,000 per post.37% of Instagram users interact with influencers.54% of all influencers on Instagram are nano-influencers, while 33% are micro-influencers.Instagram is the most popular influencer marketing platform in 2023, used by 7% of marketers.Christiano Ronaldo is the most followed individual on Instagram with 547 million followers.Business accounts with 10,000-100,000 followers have an engagement rate of 0.93%.Business accounts with fewer than 10,000 followers have an average engagement rate of 1.11%.25% of sponsored posts on Instagram are fashion-related.4% of Influencers use Instagram Stories for sponsored campaigns.1/3 of the most viewed stories are from businesses.Most followed Instagram business category is Home & Auto with 120K followers.Influencer marketing takes up more than half of the marketing budget for 17% of marketers.There are more than 500,000 active influencers on Instagram.70% of shopping enthusiasts turn to Instagram for product discovery.Annual Instagram advertising revenue is projected to reach around $40 billion in 2023.*No official figures reported Instagram for Business Instagram accounted for 17% of the time U.S.Instagram users spend an average of 30.1 minutes per day on the platform.teens say Instagram is the best way for brands to reach them about new products or promotions. 17.54% of the world population uses Instagram.87% of Instagram users are outside the U.S.There are 127 million Instagram users from the U.S.Out of the 25-34 age group, 16.4% are male and 14.8% are female users.2.1% of Instagram users are 65+ years old.30.2% of Instagram users are 18-24 years old.31.7% of Instagram users are 25-34 years old.48.2% of all Instagram users are female while 51.8% are male.Total Percentage of Instagram Accounts with 1m Followers: Total Number of Monthly Active Instagram Users: ![]()
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